The Heineken Experience in Amsterdam received a new multimedia experiential attration.
Firmly established in Amsterdam's tourist attractions, visitors are guided through the series of newly designed rooms spanning almost 500 square meters for an experience that whisks them into the World of Heineken.
Partnering with Northernlight (Design Lead) and Heijmerink Wagemakers Vormgeversatelier for Design, TAMSCHICK MEDIA+SPACE was chosen to create an immersive spatial experience, where the world leading brand could be emotionally encountered.
Northernlight, as the lead design agency, developed the scenographic concept for the Heineken Experience. TAMSCHICK MEDIA+SPACE took charge of the narrative development and production of the media environment.
For TAMSCHICK MEDIA+SPACE, the challenge was to take up the existing experiential concept and translate it into a contemporary format.
In a series of large scale multimedia installations, visitors are offered an unusual perspective on “The world of Heineken”, from the brewing and bottling process to the Roof-Top-Party.
BREW YOUR RIDE is open since 22. January, as a newly designed attraction in the Heineken Experience.