On the 2nd of June, The Macallan opened a brand new visitor experience in Speyside, Scotland. The impressive distillery, designed by architects Rogers Stirk Harbour + Partners, invites visitors to explore the breadth of history and myth surrounding the label, as they discover the fine art of whisky making.
TAMSCHICK MEDIA+SPACE designed and produced four media installations for the rich and versatile exhibition, conceived by ATELIER BRÜCKNER.
Kinetic oak lamellas take the visitors into an immersive oak forest; poetically animated by light and film projections. With footage filmed exclusively on location in Andalusia and Scotland, the cask production process is transformed into a multi-sensual choreography. An immersive space allows visitors to catch a fascinating glimpse of the whisky maker at work and to look over his shoulder at the whisky slowly maturing in its cask.
The fusion of image, sound, scent, kinetics and light transform the elaborate process into a multi sensory experience.