A BETTER LIFE A BETTER WORLD

Panasonic, IFA | Berlin (DE) | 2013

As a strong gesture and sculptural invitation to the Panasonic exhibition, a media installation built with thirty-four 65″ screens in high resolution 4k-quality forms a two-sided monument, which is surrounded on both sides by mirrored walls. The sculpture symbolises a tree in the change of the seasons and transforms into a colourful, twittering spring world, in a vivid and buzzing summer life, a stormy red and yellow autumn or the calm and peaceful snowy winter. Impressive footage that we shot in the Berchtesgaden National Park in wonderfully detailed 4K takes the visitors into an immersive, audio-visual experience through the seasons.


The LED rim links everything and symbolises the harmonic interaction between people and technology to communicate Panasonic’s key messages and the new slogan 
"A Better Life, A Better World".

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As a strong gesture and sculptural invitation to the Panasonic exhibition, a media installation built with thirty-four 65″ screens in high resolution 4k-quality forms a two-sided monument, which is surrounded on both sides by mirrored walls. The sculpture symbolises a tree in the change of the seasons and transforms into a colourful, twittering spring world, in a vivid and buzzing summer life, a stormy red and yellow autumn or the calm and peaceful snowy winter. Impressive footage that we shot in the Berchtesgaden National Park in wonderfully detailed 4K takes the visitors into an immersive, audio-visual experience through the seasons.


The LED rim links everything and symbolises the harmonic interaction between people and technology to communicate Panasonic’s key messages and the new slogan 
"A Better Life, A Better World".

Read more

Credits

A production of TAMSCHICK MEDIA+SPACE GmbH on behalf of Panasonic Marketing Europe GmbH

 

CLIENT

Panasonic Marketing Europe GmbH

 

LEAD-AGENCY/ SCENOGRAPHY

ATELIER BRÜCKNER GmbH

 

CONSTRUCTION

Display International Schwendinger GmbH & Co. KG.

 

HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION

Sigma System Audio-Visuell GmbH

 

TASKS TMS

creative direction, concept, design, script, storyboard, editing, motion design, animation, implementation, project management

music, sound design: Klangerfinder GmbH

color correction: wave-line GmbH

 

Creative direction

Charlotte Tamschick

 

Project management

Anne Sebald

 

Lead Concept

Mattis Völker

 

Lead Design

Sascha Eckardt, Dirk Ostkamp

 

Photographs

Markus Mahler

Technical details

34 x 65 Zoll 4K Plasma TV

 

2 LED-Walls Inspire M25W (80m x 4m)

 

Surround-Sound