BLUE GARDENS

Panasonic, IFA | Berlin (DE) | 2001

Immersive poetic environment. A cinematic Möbius strip, over 300 metres long and four metres high, formed the artistic background “Blue Gardens” for the Panasonic product world. A pulsating river of images invigorates the architecture: The film became the architecture and the visitors became wanderers through a continually changing world. They dove into a mystic under water world, in which image and sound set the architecture in motion in a grand gesture. 52 Panasonic beamers provided an impressive demonstration of the competence and capabilities of the company’s products on a 1,200sqm projection surface.

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Immersive poetic environment. A cinematic Möbius strip, over 300 metres long and four metres high, formed the artistic background “Blue Gardens” for the Panasonic product world. A pulsating river of images invigorates the architecture: The film became the architecture and the visitors became wanderers through a continually changing world. They dove into a mystic under water world, in which image and sound set the architecture in motion in a grand gesture. 52 Panasonic beamers provided an impressive demonstration of the competence and capabilities of the company’s products on a 1,200sqm projection surface.

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Credits

A production of mediamutant Filmproduktion GmbH & Co. KG on behalf of ATELIER BRÜCKNER GmbH

 

CLIENT

Panasonic Marketing Europe GmbH

 

LEAD-AGENCY/ SCENOGRAPHY

ATELIER BRÜCKNER GmbH

 

HARDWARE PLANNING

ATELIER BRÜCKNER GmbH

 

TASKS MEDIAMUTANT

creative direction with Uwe R. Brückner, concept, design, script, storyboard, graphic design, shooting, editing, motion design, animation, technical planning, implementation, project management

music, sound design: FloriDan

 

Creative direction/ Director/ Project management

Marc Tamschick

 

Photographs

Bitter Bredt Fotografie

Awards

New York Festivals, 2004, Finalist

Technical details

52 projectors

340m x 5m

6-channel software

52-channel switch

Shot on 16mm