BLUE MOTION

Panasonic, IFA | Berlin (DE) | 2008

Media+Space enhances architecture. The brand architecture is subtly underlined with a media skin. Architecture is focussed. Media enhances the movements of structure and space. At the 2008 trade fair booth, a very subtle media installation plays with the forms of architectural space. For the Viera Experience an interactive setup makes the Viera colours and contrast experiencable to the user. Different media installations display other Viera skills. The Mass Display creates a big diamond of nature images and introduces the “Everything Matters” Slogan. The medial installation of the trade fair booth was realized in collaboration with m box bewegtbild GmbH for Panasonic.

Next project

Media+Space enhances architecture. The brand architecture is subtly underlined with a media skin. Architecture is focussed. Media enhances the movements of structure and space. At the 2008 trade fair booth, a very subtle media installation plays with the forms of architectural space. For the Viera Experience an interactive setup makes the Viera colours and contrast experiencable to the user. Different media installations display other Viera skills. The Mass Display creates a big diamond of nature images and introduces the “Everything Matters” Slogan. The medial installation of the trade fair booth was realized in collaboration with m box bewegtbild GmbH for Panasonic.

Credits

A production of TAMSCHICK MEDIA+SPACE GmbH in cooperation with m box bewegtbild GmbH on behalf of Panasonic Marketing Europe GmbH

 

CLIENT

Panasonic Marketing Europe GmbH

 

LEAD-AGENTUR/ SZENOGRAFIE

D’ART DESIGN GRUPPE GmbH

 

HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION

Sigma System Audio-Visuell GmbH

 

TASKS TMS

szenography, creative direction, concept, design, script, storyboard, implementation, project management

motion design, animation, editing: m box bewegtbild GmbH

music, sound design: Duke

 

Creative direction, Direction, Project management

Marc Tamschick

Technical details

Multiple Interactive User Terminals
Mass Displays 25 Channels, Full HD


Wall projections as sequential strips on segmented wall units
250m x 6m


Synced 14 Channel Software
Digital Postproduction