BLUE WORLDS

Panasonic, IFA | Berlin (DE) | 2005

Network space. A multimedia control system that stages information emotionally. The atmospheric production of the trade fair booth becomes a narrative Media+Space that brings out the networking possibilities and synergies between the Panasonic product lines. The arrangement of the product lines is underscored by this 360° horizon recording in clear architectural bodies and bunks. The architectural, cinematic space melts into a unit. The geometry of the real space is recorded and put in motion. The trade fair booth is extended in its dimensions and narrative possibilities.

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Network space. A multimedia control system that stages information emotionally. The atmospheric production of the trade fair booth becomes a narrative Media+Space that brings out the networking possibilities and synergies between the Panasonic product lines. The arrangement of the product lines is underscored by this 360° horizon recording in clear architectural bodies and bunks. The architectural, cinematic space melts into a unit. The geometry of the real space is recorded and put in motion. The trade fair booth is extended in its dimensions and narrative possibilities.

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Credits

A production of Marc Tamschick in cooperation with m box bewegtbild GmbH on behalf of ATELIER BRÜCKNER GmbH

 

CLIENT

Panasonic Marketing Europe GmbH

 

LEAD-AGENCY/ SCENOGRAPHY

ATELIER BRÜCKNER GmbH

 

HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION

Sigma System Audio-Visuell GmbH

 

TASKS

creative direction, direction, concept, design, script, storyboard, shooting, implementation, project management

editing, motion design, animation: m box bewegtbild GmbH

music, sound design: Duke

Technical details

Sliced 360° Projection
140m x 4m, 22 x 16:9
Synced 22 Channel Software
Digital Postproduction