ENERGY FIELD

GS Caltex Pavilion, Expo | Yeosu (KR) | 2012

Interactive 3D light matrix. On behalf of and in close cooperation with the lead agency ATELIER BRÜCKNER, TMS developed the 360° film, sound design for the main show and the light choreography of the GS Caltex Pavilion at Expo 2012 in Yeosu, South Korea. Even from a distance, the “Energy Field” of the GS Caltex Pavilion magically attracts visitors at the expo. The so-called blades with a height of 18 metres sway gently in the wind like grass. Their constant movement symbolises the perpetual flow of energy in nature. The visitors can wander through the field. And simply by touching one of the energy blades, pulses of light are released and spread outwards in waves.


At the centre of the pavilion, a 360° film – part of it interactive – metaphorically draws the viewer into the world of energy. Poetic images in a minimalist black and white aesthetic create an immersive experience. Music designed to fit the space complements the performance and helps to turn the artistic pictures into an immersive experience.

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Interactive 3D light matrix. On behalf of and in close cooperation with the lead agency ATELIER BRÜCKNER, TMS developed the 360° film, sound design for the main show and the light choreography of the GS Caltex Pavilion at Expo 2012 in Yeosu, South Korea. Even from a distance, the “Energy Field” of the GS Caltex Pavilion magically attracts visitors at the expo. The so-called blades with a height of 18 metres sway gently in the wind like grass. Their constant movement symbolises the perpetual flow of energy in nature. The visitors can wander through the field. And simply by touching one of the energy blades, pulses of light are released and spread outwards in waves.


At the centre of the pavilion, a 360° film – part of it interactive – metaphorically draws the viewer into the world of energy. Poetic images in a minimalist black and white aesthetic create an immersive experience. Music designed to fit the space complements the performance and helps to turn the artistic pictures into an immersive experience.

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Credits

A production of TAMSCHICK MEDIA+SPACE GmbH on behalf of ATELIER BRÜCKNER GmbH

 

CLIENT

Peopleworks Promotion Co. Ltd. for GS Caltex

 

LEAD-AGENCY/ SCENOGRAPHY

ATELIER BRÜCKNER GmbH

 

Storyboard

Uwe R. Brückner

 

HARDWARE PLANNING

medienprojekt p2 GmbH

 

TECHNICAL IMPLEMENTATION

ICT Innovative Communication Technologies AG

 

TASKS TMS

creative direction with Prof. Uwe R. Brückner, concept, design, script, post-production board, editing, motion design, animation, interactive programming, implementation, project management

music, sound design: BLUWI Music and Sounddesign GbR

 

Creative direction/ Director

Marc Tamschick

 

Project management

Claudia Baumgartner, Steffen Armbruster

 

Photographs

TMS, Nils Clauss

Awards

New York Festivals
International Advertising Awards 2013
Bronze World Medal
Exhibitions & Live Events

 

Art Directors Club (ADC) 2013
Silver
Spatial Communication

 

Art Directors Club (ADC) 2013
Silver
Spatial Communication / Scenography

 

IF Communication Design Award 2013

 

World Media Festival 2013
Silver

 

Exhibitor Magazine, 2012
Best Exterior Design

 

Red Dot Design Award 2012
Winner

Technical details

380 fiberglass blades

18m height

20 interactive blades activate specific reactions of the energy field in realtime

 

360° film

5m height, 41m length

7 projectors

10,076 x 1,200 Pixel

Duration 7.5min