“Future Energy” was the main theme of the 2017 EXPO in Astana, Kazakhstan. In cooperation with lead-agency insglück, TAMSCHICK MEDIA+SPACE designed and produced the “Energy-Show”, the centrepiece of the German pavilion. Visitors were presented with state-of-the-art german technology, that they could touch, experiment with and participate in. It was one of the most popular pavilions of the EXPO, attracting more than 600,000 visitors and was awarded best pavilion and best interpretation of theme by the Exhibitor Magazine as well as best thematic exhibition and best interactive installation at the FAMAB Awards.
The immersive main show was the emotional highlight at the end of the interactive walk-through.
Visitors received smart sticks, an exploration tool for the pavilion. They were invited to gather around a large table and to activate the “Energy Show” using these sticks. At various interactive stations throughout their tour, they could collect “Energy Smart Points”. Visitors learned about sustainability and energy conservation by figuratively “charging up” the smart sticks with points.
The accumulated energy was then collectively released, forming a shining energy ball which filled the kaleidoscopic room, and then transformed into moving laser beams, connecting the table with the walls and revealing possible future scenarios. Surrounded by visions of renewable energies, the visitor was able to experience what positive effect these could have on their own life.
The motto of the pavilion was directly encountered through the collaborative, sensorial experience in which visitors shared their gathered knowledge and turned it into a new vision of energy: “Your energy can change the world.”
Ins Glück Gesellschaft für Markeninszenierung mbH, Detlef Wintzen, for das Bundesministeriums für Wirtschaft und Energie (BMWi)
creative direction, concept, design, motion design, implementation, project management
Creative Direction / Head of Concept
not a machine Hamburg/Germany, Stefan Will/Nikolaus Grünert
laserfabrik, Daniel Brune
Interaction design/Realtime graphic
NSYNK, David Brüll/Ingolf Heinsch
FAMAB Award 2017, Silver
Cross/ Best Interactive Installation
EXHIBITOR Magazine's Expo Award, Gold
Best Interpretation of Theme
Best Activity Interactive
BIE Award (Bureau Internationale des Expositions), Gold
Theme development ( over 700 sqm)
8 x fullHD projectors
13 channel mono sound
Sculpture with 25 mirrors