MAGIC BOX

State Grid Pavilion, Expo | Shanghai (CN) | 2010

720° full cubic mainshow. Following the Shanghai Expo’s overall theme “Better City, Better Life”, State Grid, China’s largest energy provider, has made a forward looking statement in the form of a pavilion architecture that expresses the company’s philosophy and vision by means of strong images. When inside the box, the visitors find themselves on a floating glass platform within a completely surrounding projection. The walls, ceiling and floor each consist of a high resolution LED screen to form an immersive media-enhanced space in which the approximately 250 visitors are taken on a four minutes journey through the energy cosmos. This emotional, artistically interpreted walk-in 720° all-round production shows how electricity can improve the quality of life.

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720° full cubic mainshow. Following the Shanghai Expo’s overall theme “Better City, Better Life”, State Grid, China’s largest energy provider, has made a forward looking statement in the form of a pavilion architecture that expresses the company’s philosophy and vision by means of strong images. When inside the box, the visitors find themselves on a floating glass platform within a completely surrounding projection. The walls, ceiling and floor each consist of a high resolution LED screen to form an immersive media-enhanced space in which the approximately 250 visitors are taken on a four minutes journey through the energy cosmos. This emotional, artistically interpreted walk-in 720° all-round production shows how electricity can improve the quality of life.

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Credits

A production of TAMSCHICK MEDIA+SPACE GmbH in collaboration with m box bewegtbild GmbH on behalf of ATELIER BRÜCKNER GmbH

 

CLIENT

State Grid Company of China

 

LEAD-AGENCY/ SZENOGRAPHIE

ATELIER BRÜCKNER GmbH

 

HARDWARE PLANNING

medienprojekt p2 GmbH

 

HARDWARE IMPLEMENTATION

ICT Innovative Communications Technologies AG

 

MUSIC, SOUND DESIGN

Idee und Klang GmbH

 

TASKS TMS

creative direction, concept, design, script, storyboard, shooting, editing, light programming, technical planning, implementation, project management

motion design, animation, art direction, interactive programming: m box bewegtbild GmbH

 

Creative Direction/ Director

Marc Tamschick

 

Project management

Anja Wüstefeld, Nina Hüskes

 

Photographs

TMS, Martin Retschitzegger, Roland Halbe

Awards

Animated Com Award 2012
Communication in Space

 

FAMAB_ADAM 2011
Gold Award

 

Annual Multimedia 2011
Gold

 

DDC Award 2011
Space / Architecture

 

IF Communication Design Award 2011

 

Art Directors Club (ADC) 2011
Silver

 

Red Dot Design Award 2010
Award

Technical details

7.452 x 5.589 Pixel

Cubic Content Production

15m x 15m x 13m

Duration: 7 Minuten