MAGIC GRID

State Grid Pavilion, Expo | Shanghai (CN) | 2010

Pulsating eye-catcher. The grid, which was used to symbolise State Grid's complexity and core competence, was transmitted not only in the main show, but also through the pavilion’s multimedia facade. During the day, the wind played with the tiny movable plates that covered the LED facade, reflecting their surroundings like a mirror. When night fell, these plates turned into a pulsating, luminescent frequency generator. The facade illumination was realized in collaboration with m box bewegtbild GmbH for ATELIER BRÜCKNER.

The Magic Box, which appeared to be self-supporting, floated in the air as a central element of the architecture over the main entrance. The LED facade made energy visually perceptible in all its states and forms of transmission. The “heart beats” generated from the centre spread in waves of light over the building’s entire outer surface to make the State Grid Pavilion a highly visible eye catcher on the grounds of Expo 2010.

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Pulsating eye-catcher. The grid, which was used to symbolise State Grid's complexity and core competence, was transmitted not only in the main show, but also through the pavilion’s multimedia facade. During the day, the wind played with the tiny movable plates that covered the LED facade, reflecting their surroundings like a mirror. When night fell, these plates turned into a pulsating, luminescent frequency generator. The facade illumination was realized in collaboration with m box bewegtbild GmbH for ATELIER BRÜCKNER.

The Magic Box, which appeared to be self-supporting, floated in the air as a central element of the architecture over the main entrance. The LED facade made energy visually perceptible in all its states and forms of transmission. The “heart beats” generated from the centre spread in waves of light over the building’s entire outer surface to make the State Grid Pavilion a highly visible eye catcher on the grounds of Expo 2010.

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Credits

A production of TAMSCHICK MEDIA+SPACE GmbH in cooperation with m box bewegtbild GmbH on behalf of ATELIER BRÜCKNER GmbH

 

CLIENT

State Grid Company of China

 

LEAD-AGENCY / SZENOGRAPHIE

ATELIER BRÜCKNER GmbH

 

HARDWARE PLANNING

medienprojekt p2 GmbH

 

HARDWARE IMPLEMENTATION

ICT Innovative Communications Technologies AG

 

TASKS TMS

creative direction, concept, design, script, storyboard, shooting, editing, implementation, project management

motion design, animation, art direction, interactive programming: m box bewegtbild GmbH

 

Creative Direction/ Director

Marc Tamschick

 

Project management

Anja Wüstefeld, Nina Hüskes

 

Photographs

Roland Halbe

Awards

Animated Com Award 2012
Communication in Space

 

FAMAB_ADAM 2011
Gold Award

 

Annual Multimedia 2011
Gold

 

DDC Award 2011
Space / Architecture

 

IF Communication Design Award 2011

 

Art Directors Club (ADC) 2011
Silver

 

Red Dot Design Award 2010
Award

Technical details

6 x LED walls

16 million LEDs