THE SOURCE

Swiss Pavilion, Expo | Yeosu (KR) | 2012

Magic mirror spaces. The Swiss pavilion at the 2012 Expo Korea combines a sensual experience with insights into the importance of the glacial landscape as a water reservoir. With the title “Birth of an Ocean – it’s in your Hands”, the pavilion focuses on glaciers as important water reserves and is staged in immersive and emotional spaces. The visitors’ attention is drawn to important details with minimalist audiovisual performances – such as projections on the palms of their hands. The beauty and fragility of Switzerland’s ancient glaciers is revealed in a three-dimensional panorama of a glacier. “The Source of Knowledge” symbolises Switzerland’s responsibility for water, its knowledge about water, and the delight Switzerland takes in water. The room is mirrored entirely - the dramatic highlight of the exhibition.

 

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Magic mirror spaces. The Swiss pavilion at the 2012 Expo Korea combines a sensual experience with insights into the importance of the glacial landscape as a water reservoir. With the title “Birth of an Ocean – it’s in your Hands”, the pavilion focuses on glaciers as important water reserves and is staged in immersive and emotional spaces. The visitors’ attention is drawn to important details with minimalist audiovisual performances – such as projections on the palms of their hands. The beauty and fragility of Switzerland’s ancient glaciers is revealed in a three-dimensional panorama of a glacier. “The Source of Knowledge” symbolises Switzerland’s responsibility for water, its knowledge about water, and the delight Switzerland takes in water. The room is mirrored entirely - the dramatic highlight of the exhibition.

 

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Credits

A production of TAMSCHICK MEDIA+SPACE GmbH as part of STEINER TAMSCHICK NÜSSLI
project group

 

CLIENT

Präsenz Schweiz

 

LEAD-AGENCY

STEINER TAMSCHICK NÜSSLI

 

SCENOGRAPHY

Steiner Sarnen Schweiz AG für Kommunikation

 

CONSTRUCTION

NÜSSLI (Schweiz) AG

 

HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION

Habegger AG

 

TASKS TMS

creative direction, concept, design, script, storyboard, editing, motion design, animation, implementation, project management

music, sound design: BLUWI Music and Sounddesign GbR

 

Creative direction

Charlotte Tamschick

 

Director

Marc Tamschick

 

Project management

Steffen Armbruster, Anne Sebald

 

Photographs

TMS, FDFA

Awards

Art Directors Club (ADC) 2013
Award, Spatial Communication

 

Animated Com Award 2013
Spatial Communication

 

red dot design award - winner 2012

 

DDC Award, 2012 Award
space/architecture

 

Der Raum, commclubs Bayern
Silver, Category Narrative Spaces

 

EXHIBITOR Magazine's Expo Award 2012 Best Pavillon

 

EXHIBITOR Magazine's Expo Award
Best interpretation of theme

Technical details

“It’s in your Hands”

15 Pico projectors

 

 

“The Glaciers”

Panoramic projection

2 projectors

13.60m × 5.70m

2,509 × 1,050 pixels

 

 

“The Source of Knowledge”

4 projectors

Real water surface

Circular projection

11.25m diameter

1,800 x 1,800 pixels