1,600sqm flying carpet. Saudi Arabia presented itself with what was probably the most imposing architectural concept at Expo 2010 in Shanghai − a ship’s hull resting on columns with its surface forming an oasis surrounded by palm trees. The visitors inside stood on a conveyor belt that slowly transported them into the main room. It glided around the room and onto a bridge over the 1,600sqm concave projection surface that encompassed the entire floor. The room’s centre and ceiling were covered by an oriental-like mirror mosaic. Compositions of floral forms, oriental patterns and poetic images of Saudi Arabia spread out from the room’s deepest point to fill the floor and walls in their entirety. The reflections from the mirror let the room appear endless. The spectators found themselves in the midst of a sea of continually changing pictures and sounds.
An overwhelming poetic homage to this country and its people that displayed both the beauty and pride of Saudi Arabia as well as its strength and striving for innovation. Constructing a projection surface of this size of 1,600sqm presented both a conceptually and technically great challenge. Twenty-five HD projectors covered the entire room with strong image worlds that were connected seamlessly. Some of these were based on IMAX material. The sound for this production was recorded with an orchestra of 70 musicians.
Saudi Commission Expo 2010
ACCIONA PRODUCCIONES Y DISEÑO S.A.
HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION
Sky-Skan Europe GmbH
creative direction, concept, design, script, storyboard, shooting, editing, implementation, project management
motion design, animation, art direction: m box bewegtbild GmbH
music, sound design: BLUWI Music and Sounddesign GbR
Creative direction/ Director
TMS, Martin Retschitzegger
IF Communication Design Award 2011
Annual Multimedia 2011
Art Directors Club (ADC) 2011
New York Festival 2011
Bronze World Medal
Red Dot Design Award 2010
Best of the Best
9,216 × 3,072 pixel
Shot on IMAX and Hasselblad