THE TREASURE

Saudi Arabian Pavilion, Expo | Shanghai (CN) | 2010

1,600 sq m flying carpet. Saudi Arabia presented itself with what was probably the most imposing architectural concept at Expo 2010 in Shanghai − a ship’s hull resting on columns with its surface forming an oasis surrounded by palm trees. The visitors inside stood on a conveyor belt that slowly transported them into the main room. It glided around the room and onto a bridge over the 1,600 sq m concave projection surface that encompassed the entire floor. The room’s centre and ceiling were covered by an oriental-like mirror mosaic. Compositions of floral forms, oriental patterns and poetic images of Saudi Arabia spread out from the room’s deepest point to fill the floor and walls in their entirety. The reflections from the mirror let the room appear endless. The spectators found themselves in the midst of a sea of continually changing pictures and sounds. 


An overwhelming poetic homage to this country and its people that displayed both the beauty and pride of Saudi Arabia as well as its strength and striving for innovation. Constructing a projection surface of this size of 1,600 sq m presented both a conceptually and technically great challenge. Twenty-five HD projectors covered the entire room with strong image worlds that were connected seamlessly. Some of these were based on IMAX material. The sound for this production was recorded with an orchestra of 70 musicians.

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1,600 sq m flying carpet. Saudi Arabia presented itself with what was probably the most imposing architectural concept at Expo 2010 in Shanghai − a ship’s hull resting on columns with its surface forming an oasis surrounded by palm trees. The visitors inside stood on a conveyor belt that slowly transported them into the main room. It glided around the room and onto a bridge over the 1,600 sq m concave projection surface that encompassed the entire floor. The room’s centre and ceiling were covered by an oriental-like mirror mosaic. Compositions of floral forms, oriental patterns and poetic images of Saudi Arabia spread out from the room’s deepest point to fill the floor and walls in their entirety. The reflections from the mirror let the room appear endless. The spectators found themselves in the midst of a sea of continually changing pictures and sounds. 


An overwhelming poetic homage to this country and its people that displayed both the beauty and pride of Saudi Arabia as well as its strength and striving for innovation. Constructing a projection surface of this size of 1,600 sq m presented both a conceptually and technically great challenge. Twenty-five HD projectors covered the entire room with strong image worlds that were connected seamlessly. Some of these were based on IMAX material. The sound for this production was recorded with an orchestra of 70 musicians.

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Credits

CLIENT

Saudi Commission Expo 2010

 

LEAD-AGENCY/ SCENOGRAPHY
ACCIONA PRODUCCIONES Y DISEÑO S.A.

 

HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION

Sky-Skan Europe GmbH

 

TASKS TMS

creative direction, concept, design, script, storyboard, shooting, editing, implementation, project management
motion design, animation, art direction: m box bewegtbild GmbH
music, sound design: BLUWI Music and Sounddesign GbR

 

Creative direction/ Director

Marc Tamschick

 

Project management

Nina Hüskes

 

Photographs

TMS, Martin Retschitzegger

Awards

IF Communication Design Award 2011
Gold

 

Annual Multimedia 2011
Silver

 

Art Directors Club (ADC) 2011
Silver

 

New York Festival 2011
Bronze World Medal

 

Red Dot Design Award 2010
Best of the Best

Technical details

25 projectors

1,600m² curved

projection screen

9,216 × 3,072 pixel

6.5min loop

 

Shot on IMAX and Hasselblad

 

16-channel sound

16 speakers