TRUST YOUR EYES

Opel, Salon de l'Automobile | Paris (FR) | 2004

Sometimes a single moment is enough and one already knows instinctively: “we belong together!”. The fire of enthusiasm is interpreted as a humorous play of realities in this product staging. In the middle of his show, the admired, successful, attractive star on the screen discovers the real object of his desire right in front of him on the gigantic revolving stage in the real world, beyond his reach. The world premiere of the new Opel GTC was realized in collaboration with m box bewegtbild GmbH for Bellprat Associates AG.

What an appearance! Long, sharp contours define surfaces full of suspense. The athletic front attracts looks like a magnet. Elegantly curved columns and strong shoulder lines lead directly to the clearly defined tail. Once you have seen it like that, you will never get the Opel Astra GTC out of your mind. Its sporty exterior draws you magically. Its stylish inner life seduces you with all the tricks in the book.
The star tries to break through the boundary between the dimensions by all available means. Even his former female admirers succumb to the racy form and posture of the Astra GTC, which is always ready to go. They start the powerful motor and drive away from the star. Croyez en vos yeux. Trust your Eyes. What your eyes have promised you, will become living at once. In front of you. In reality.

 

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Sometimes a single moment is enough and one already knows instinctively: “we belong together!”. The fire of enthusiasm is interpreted as a humorous play of realities in this product staging. In the middle of his show, the admired, successful, attractive star on the screen discovers the real object of his desire right in front of him on the gigantic revolving stage in the real world, beyond his reach. The world premiere of the new Opel GTC was realized in collaboration with m box bewegtbild GmbH for Bellprat Associates AG.

What an appearance! Long, sharp contours define surfaces full of suspense. The athletic front attracts looks like a magnet. Elegantly curved columns and strong shoulder lines lead directly to the clearly defined tail. Once you have seen it like that, you will never get the Opel Astra GTC out of your mind. Its sporty exterior draws you magically. Its stylish inner life seduces you with all the tricks in the book.
The star tries to break through the boundary between the dimensions by all available means. Even his former female admirers succumb to the racy form and posture of the Astra GTC, which is always ready to go. They start the powerful motor and drive away from the star. Croyez en vos yeux. Trust your Eyes. What your eyes have promised you, will become living at once. In front of you. In reality.

 

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Credits

A production of Marc Tamschick in cooperation with m box bewegtbild GmbH on behalf of Bellprat Associates AG

 

CLIENT

Opel

 

LEAD-AGENCY/ SCENOGRAPHY

Bellprat Associates AG

 

TASKS

creative direction, direction, concept, design, script, storyboard, implementation, project management

editing, motion design, animation: m box bewegtbild GmbH

music, sound design: Duke, Marc Lingk

Awards

Animago, 2004, Silver

Technical details

LED Wall
1 x 16:9, 8m x 4m
1 Channel Software

Shot on HD
Digital Postproduction