VISUAL SYMPHONY

BMW Museum | Munich (DE) | 2008

360 degree brand space. The symbol of the BMW Museum is the “bowl”, the circular museum building, located directly adjacent to the BMW Tower. Inside, a central visitor ramp links up a system of suspended platforms. The column-free, round hall space around the four floating upper floor levels has a total wall surface of 120 metres in length and up to six metres in height. 18 high-performance projectors create an impressive seamless 360° panoramic projection on the 720sqm surface of the inner wall of the shell. The four upper exhibition areas within the bowl combine with the 360° screen to form the “visual symphony”, the location of the climax and epilogue to the course of the exhibition. 


The dynamic scale and emotional range of the “visual symphony” is composed of three contrasting movements that call to mind the oscillogram of a classical symphony: Adagio and staccato in rapid interplay, captivating and propulsing the visitor into the heart and mind of BMW.

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360 degree brand space. The symbol of the BMW Museum is the “bowl”, the circular museum building, located directly adjacent to the BMW Tower. Inside, a central visitor ramp links up a system of suspended platforms. The column-free, round hall space around the four floating upper floor levels has a total wall surface of 120 metres in length and up to six metres in height. 18 high-performance projectors create an impressive seamless 360° panoramic projection on the 720sqm surface of the inner wall of the shell. The four upper exhibition areas within the bowl combine with the 360° screen to form the “visual symphony”, the location of the climax and epilogue to the course of the exhibition. 


The dynamic scale and emotional range of the “visual symphony” is composed of three contrasting movements that call to mind the oscillogram of a classical symphony: Adagio and staccato in rapid interplay, captivating and propulsing the visitor into the heart and mind of BMW.

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Credits

A production of TAMSCHICK MEDIA+SPACE GmbH in cooperation with m box bewegtbild GmbH on behalf of BMW AG

 

CLIENT

BMW Group

 

ARCHITECTURE/ EXHIBITION DESIGN/ SCENOGRAPHY

ATELIER BRÜCKNER GmbH

 

SPATIAL MEDIA DESIGN/ INERACTIVE INSTALLATIONS

ART+COM Studios

 

HARDWARE PLANNING

medienprojekt p2 GmbH

 

HARDWARE IMPLEMENTATION

ICT Innovative Communications Technologies AG

 

GRAPHIC DESIGN/ VISUAL IDENTITY

Integral Ruedi Baur

 

MUSIC, SOUND DESIGN

Idee und Klang GmbH

 

TASKS TMS

creative direction, concept, design, script, storyboard, implementation, project management

motion design, animation, art direction, interactive programming: m box bewegtbild GmbH

 

Creative direction/ Director/ Project management

Marc Tamschick

 

Photographs

Volker Mai

Awards

German Multimedia Award (DMMA), 2009 Multimedia Arts, Award

 

World Media Festival 2009
Intermedia Globe Gold
Corporate Communications
Multi Screen Video Presentations

 

London International Awards 2009
Environmental Design, Gold

 

Art Directors Club of Europe (ADC*E) 2009, nomination

 

DDC 2009, Mediatekture, Bronze

 

Art Directors Club (ADC) 2009, Silver

 

DP3D Goldene Flamme 2009
excellent work

 

The One Show Award 2009
Environmental Design, Mediatekture

 

Red Dot Design Award 2009
Communication Design

 

Clio Awards 2009
Silver, Environmental Design

Technical details

Seamless 360° projection space

18 projectors

22,680 × 1,050 pixel

124m × 6m

 

Modular installation with

linear sequences and

generative modules rendered

in real time on 18 channels

 

Acousmonium sound space

64 channels

125 speakers