WALL OF AFRICA

Africa Pavilion, Expo | Zaragoza (ES) | 2008

Communicative facade with far-reaching impact. Africa, a fascinating continent, possesses a several thousand year old culture. It is expressed particularly in traditional African stories woven around a pantheon of gods and mythical figures. Myths, legends, fables, songs and proverbs that are part of African mythology and African life make up the content as well. The "Wall of Africa" explored this cultural richness and attuned the visitors to the diversity of African culture, mythological powers and tribal roots. The pavilion of the African countries communicated outwards through a media facade, a dynamic membrane that radiated the interior message of the pavilion associatively to the exterior.


A pixelated landscape collage of the 14 African countries of the pavilion was printed on small sized mirrored panels. The Saragossa winds activated the swinging panels while the mirrored surface reflected the moving clouds of the sky above. A play with our sensory perception began. With dusk, a true metamorphosis started: A LED light display positioned behind the semi-translucent panels took over the show. At 218 metres length and 6 metres height, the savanna came to life. A landscape rich in life and cultures, shaped by wind and water, unfolded. A visual poem about Africa illuminated the monochrome white LED pixels. The light became a kind of spirit that painted images on the surface of the pavilion and enlightened the space with the density and vivacity of the African continent.

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Communicative facade with far-reaching impact. Africa, a fascinating continent, possesses a several thousand year old culture. It is expressed particularly in traditional African stories woven around a pantheon of gods and mythical figures. Myths, legends, fables, songs and proverbs that are part of African mythology and African life make up the content as well. The "Wall of Africa" explored this cultural richness and attuned the visitors to the diversity of African culture, mythological powers and tribal roots. The pavilion of the African countries communicated outwards through a media facade, a dynamic membrane that radiated the interior message of the pavilion associatively to the exterior.


A pixelated landscape collage of the 14 African countries of the pavilion was printed on small sized mirrored panels. The Saragossa winds activated the swinging panels while the mirrored surface reflected the moving clouds of the sky above. A play with our sensory perception began. With dusk, a true metamorphosis started: A LED light display positioned behind the semi-translucent panels took over the show. At 218 metres length and 6 metres height, the savanna came to life. A landscape rich in life and cultures, shaped by wind and water, unfolded. A visual poem about Africa illuminated the monochrome white LED pixels. The light became a kind of spirit that painted images on the surface of the pavilion and enlightened the space with the density and vivacity of the African continent.

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Credits

A production of TAMSCHICK MEDIA+SPACE GmbH on behalf of ATELIER BRÜCKNER GmbH

 

CLIENT

Expo Zaragoza

 

ARCHITECTURE/ SCENOGRAPHY

ATELIER BRÜCKNER GmbH

 

HARDWARE PLANNING

ATELIER BRÜCKNER GmbH

 

HARDWARE IMPLEMENTATION

Zumtobel Group AG, LEDON

 

FLIP TITLES

Ned Kahn

 

TASKS TMS

creative direction, concept, design, script, storyboard, shooting, editing, motion design, animation, implementation, project management

 

Creative direction/ Director/ Project management

Marc Tamschick

 

Photographs

Luis Asin

Awards

Annual Multimedia, 2009
Silver

 

DDC 2009
Silver

 

New York Festival 2009
Bronze World Medal, Avant-Garde

 

Art Directors Club(ADC),2009
Award

 

Red Dot Design Award, 2009
Communication Design

 

German Multimedia Award (DMMA), 2009, Multimedia Arts, Bronze

Technical details

60,000 white LED

250m x 7m

7min loop