Brew You Ride, Heineken Experience Amsterdam

Firmly established in Amsterdam's tourist attractions, visitors are guided through a series of newly designed spaces spanning 500 square meters for a large scale multimedia experience that takes them into the World of Heineken.

TMS created an immersive spatial experience with a spectacular ride into the heart of the world leading brand.

Visitors are offered an unusual perspective into the Heineken brewery, from the Kettle room and the bottling process in the factory to enjoying your beer all around the world.

Brew You Ride, the new brand attraction in the Heineken Experience is open since 22nd January 2018.