Hyundai Motor Studio
Published:
May 11, 2017
The Hyundai Motor Studio Goyang in South Korea opened this spring, inviting visitors to experience the art of auto design, translated in many different formats.The kinetic sculpture consists of 1411 individually programmed metal rods which react to the visitors' movement, interactively conveying shape and form and thereby also the design process.
The Hyundai design philosophy is spatially visualized by the dynamic interplay between the surrounding video screens and the central sculpture.
Lead Agency & Image Credit: Atelier Brückner