Digital Future Space
At the Ludwig Erhard Center in Fürth, the Digital Future Space - Digitaler Zukunftsraum turns economic policy into a participatory experience.
Tamschick Media + Space created a large-scale media environment that invites visitors to explore how demographic change, globalization, digitalization, and sustainability will shape their future.
A 15-meter-wide by 3.5-meter-high projection wall with side reflectors blurs the boundary between the room and the media surface, drawing visitors into a continuous visual field.
Animated typography, diagrams, and associative imagery introduce four dynamic themes: demographic change, globalization, digitalization, and sustainability.
Three recurring characters – for example entrepreneur, a student, and a bookseller – voice different viewpoints, making abstract issues tangible through everyday perspectives.
During the 15-minute staging, a floor-based quiz appears, inviting visitors to step into illuminated answer fields. Their physical choices influence the course of the projection and reveal the consequences of different opinions.
Observation shifts into participation and visitors see their stance on economic questions reflected back at room scale.
At the Future Face installation, guests can take a portrait at a large touch screen, overlay it with the exhibition’s visual language, add a personal wish for the digital future, and send the resulting image to themselves by email. The exhibition closes with a small, personal commitment to tomorrow.
The Center needed a format that could communicate dense socio-economic topics to school classes, families, and non-experts without losing depth.
The task was to move beyond static diagrams and create a setting where visitors actively position themselves on the future of the social market economy instead of passively consuming information.
The digital future space has become a central tool in the Ludwig Erhard Center’s educational work. School classes, youth groups, and political education programs use the installation as a starting point for discussions about social market economy, globalization, digitalization, and sustainability. For individual visitors, the quiz format and the future face station turn abstract economic debates into something personal and memorable. By asking people to take a position and leave a message for “tomorrow”, the space shifts the museum from commemorating Ludwig Erhard’s legacy to actively fostering democratic reflection about the future.
Exhibition architecture: neo.studio
Sound studio and recordings: Agentur Bergermann & Willer