Ludwig-Erhard-Zentrum

Digital Future Space

2018
Taking a Stand on Tomorrow
A panoramic media space on digitalization, globalization and the future of the social market economy.

At the Ludwig Erhard Center in Fürth, the Digital Future Space - Digitaler Zukunftsraum turns economic policy into a participatory experience.

Tamschick Media + Space created a large-scale media environment that invites visitors to explore how demographic change, globalization, digitalization, and sustainability will shape their future.

Digital projection of historical figure with German text quote on dark wall in museum.
One wall, four futures

A 15-meter-wide by 3.5-meter-high projection wall with side reflectors blurs the boundary between the room and the media surface, drawing visitors into a continuous visual field.

Animated typography, diagrams, and associative imagery introduce four dynamic themes: demographic change, globalization, digitalization, and sustainability.

Three recurring characters – for example entrepreneur, a student, and a bookseller – voice different viewpoints, making abstract issues tangible through everyday perspectives.

From watching to taking a position

During the 15-minute staging, a floor-based quiz appears, inviting visitors to step into illuminated answer fields. Their physical choices influence the course of the projection and reveal the consequences of different opinions.

Observation shifts into participation and visitors see their stance on economic questions reflected back at room scale.

At the Future Face installation, guests can take a portrait at a large touch screen, overlay it with the exhibition’s visual language, add a personal wish for the digital future, and send the resulting image to themselves by email. The exhibition closes with a small, personal commitment to tomorrow.

No items found.
Silhouetted figures viewing illuminated cityscape display with skyscrapers and digital effects.
Two people view interactive digital display with globe and data visualizations in dark tech space
Visitors observe futuristic digital light art installation with blue, green glowing graphics and holographic projections.
Person viewing interactive digital display with German text and blue glowing graphics
Silhouetted figure viewing digital screen displaying German social welfare and pension information
Museum visitors silhouetted viewing interactive blue digital display with portraits and German text overlays
No items found.
Complex economics, younger audiences

The Center needed a format that could communicate dense socio-economic topics to school classes, families, and non-experts without losing depth.

The task was to move beyond static diagrams and create a setting where visitors actively position themselves on the future of the social market economy instead of passively consuming information.

Silhouettes of divers swimming underwater with water surface visible above
Two people viewing large digital display with faces made of text representing data and information.
Two silhouettes viewing large digital display with data visualization and text on teal background
Modern digital exhibition space with visitors viewing glowing globe and data visualization on large interactive wall displays
Modern office interior with large illuminated grid display wall and minimalist furniture setup
Two people working at desks in front of large futuristic digital projection display with data visualization and technology interface
Empty white industrial space with fluorescent lighting and two people standing in distance
Professional film or photo studio with white backdrop, camera equipment, and crew members working
No items found.

The digital future space has become a central tool in the Ludwig Erhard Center’s educational work. School classes, youth groups, and political education programs use the installation as a starting point for discussions about social market economy, globalization, digitalization, and sustainability. For individual visitors, the quiz format and the future face station turn abstract economic debates into something personal and memorable. By asking people to take a position and leave a message for “tomorrow”, the space shifts the museum from commemorating Ludwig Erhard’s legacy to actively fostering democratic reflection about the future.

Project Highlights

  • 15 m × 3.5 m media wall with mirrored extensions creating an expanded visual field
  • Floor-tracked quiz turning visitor movement into real-time decisions in the show
  • Character-driven storytelling linking economic theory to everyday life
  • Future face portrait station combining personal messages with generative graphics

Facts & Figures

Client:
Stiftung Ludwig-Erhard-Haus
Location:
Ludwig-Erhard-Zentrum
Fürth
Germany
Type:
Immersive and interactive media installation within permanent exhibition
Area:
950 m²
Audience
More than 160.000 visitors in the first 5 years of opening. General public interested in post-war economic and political history, social market economy, school classes, youth groups, families, specialist audiences.
On View:
Yes
TMS Scope:
Scenography, media concept and design, storyboard, interface design, motion design and animation, music and sound recordings, programming, implementation, hardware planning, project management.
Project Partners:

Exhibition architecture: neo.studio 

Sound studio and recordings: Agentur Bergermann & Willer 

Awards

German Design Award