GS Caltex Pavilion EXPO Yeosu

Energy Field & Mainshow

2012
Walk-through Energy
At Expo 2012 Yeosu, an interactive light field and a 360° media show turned GS Caltex’s energy story into a poetic, walk-in landscape of light, sound and motion.

GS Caltex Pavilion staged energy as a living environment rather than a diagram. Outside, an 18-meter-high interactive “Energy Field” of 380 light blades reacted to visitors’ touch.

Inside, a circular 360° film space immersed audiences in a metaphorical journey through the world of energy, with sound and light choreographed as one spatial composition.

Tamschick Media + Space co-developed the mainshow film, sound design, and light choreography.

Aerial night view of modern buildings with blue vertical lighting and street activity
From Light Field to 360° World

The “Energy Field” formed the pavilion’s main feature on the expo grounds: a matrix of light blades that mimicked different natural and weather conditions such as rain, waves, fire, lightning, and wind.
Touch sensitivity turned the installation into a responsive landscape; the blades lit up to represent each element, for example with a pulsating glow that simulated water ripples flowing across the field.

At its centre, the construction contained a mirrored star-shaped volume that visitors could enter via raised corners, multiplying reflections of light and movement into an apparently endless energy space.

On the upper level, a seven-meter-high circular space wrapped visitors in a 360° panorama projection. Minimalist black-and-white visuals and transitions between micro and macro scales turned “energy” into a cinematic choreography rather than a literal explanation, linking exterior field and interior media world as one spatial narrative.

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Walking into the Flow

Approaching the pavilion, visitors first encountered the Energy Field as a vertical landmark and then stepped directly into it, walking between the blades while triggering different elemental effects: rain-like patterns, wave motions, fire flickers, lightning flashes, and wind-like flows of light.

By touching individual blades, they set off pulses that travelled through the field like ripples, before entering the centrally located mirrored star via its raised corners, where reflections amplified the play of light and created an intensified sense of being inside an energy source.

From there, the route led into the circular mainshow, where a 360° film and spatial sound surrounded the audience completely. The movement of images and audio through the ring made visitors feel as if they were inside a continuous system, turning the sequence from outdoor field to mirrored core to immersive cinema into one coherent experience of energy in motion.

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Modern glass and steel architectural building with vertical spire design at dusk, GSCalex branding visible
Modern blue metal-clad building facade with vertical light tubes and GSCales signage
Modern glass and steel building entrance with vertical ribbed facade at night
Illuminated blue vertical light installation at night with GSCalis signage visible
Modern glass cylindrical structure with vertical tubes, nighttime urban architecture with signage.
Modern building entrance with illuminated green vertical glass tubes at night, GSC logo visible
Modern building facade with red glowing vertical light tubes at night, minimalist architecture design.
Modern red vertical pipe structure illuminated at night with street lights
Children in dark space watching immersive projection with glowing bokeh lights and city silhouettes
Silhouetted visitors watch immersive digital projection art with glowing white patterns and light trails on large curved screens
Visitors silhouetted watching large underwater aquarium display of silvery schooling fish swimming
Two figures observe bioluminescent deep sea creatures swimming in dark ocean waters.
Silhouetted figures inside immersive exhibition with gold and black projected patterns on walls
Wireframe digital landscape with glowing star above undulating mountains against dark sky
Large whale swimming through glowing futuristic cityscape at night.
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Turning Energy into Atmosphere

The pavilion needed to translate GS Caltex’s theme of sustainable energy into an experience visitors could feel physically and emotionally, not just understand intellectually.

Instead of a technical showcase, the brief called for a calm, iconic presence on the EXPO site and a main show that made the idea of continuous energy flow intuitively tangible for very broad, international audiences.

Three overhead views of spherical structures with small figures inside on black background
Black and white overhead view of multiple sea turtles swimming together in dark ocean water.
Black and white artistic landscape with flowing lines and textured terrain
Nighttime aerial view of brightly illuminated city streets with tall buildings and traffic
Silhouette of grass and plants against sky with distant tree on horizon.
Orange irregular shapes scattered on black background abstract texture pattern
Three dimensional audio visualization patterns with golden, cyan, and green waveforms on dark backgrounds.
Hand-drawn sketch showing flower arrangement steps in circular baskets with annotations and instructions.
Architectural sketches showing interior circular spaces with energy shadows and flash details labeled
Sketched ring designs showing transformation from colorful beads to simple black band form.
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The pavilion established GS Caltex as a forward-looking energy brand through a coherent experiential language of light, motion, and sound rather than product-heavy communication.

The Energy Field became one of the memorable visual icons of the Yeosu EXPO site, while the mainshow offered a reference experience for groups and delegations.

Project Highlights

  • Interactive “Energy Field” with 380 light blades up to 18 metres high
  • 360° circular mainshow with poetic, partly interactive film
  • Integrated light choreography linking exterior field and interior media space
  • Minimalist visual language and composed soundscape as a unified energy metaphor

Facts & Figures

Client:
Peopleworks Promotion Co. Ltd. for GS Caltex
Location:
EXPO 2012
Yeosu
South Korea
Type:
Expo Pavilion mainshow and interactive light installation as a brand experience
Audience
Diverse international visitors of the EXPO Yeosu.
On View:
No
TMS Scope:
Media scenography, concept development, design, script, storyboard, 360° film production and post-production, motion design, animation, sound design for the mainshow, light choreography for the Energy Field, interactive programming, implementation supervision, project management
Project Partners:

Lead agency and general contractor: Atelier Brückner GmbH
Hardware Planning: medienprojekt p2 GmbH
Technical Implementation: ICT Innovative Communication Technologies AG

Awards

New York Festivals Bronze Award
ADC Silver Award
iF Design Award
World Media Festival Silver Award
Exhibitor Magazine Award
Red Dot Design Award