Energy Field & Mainshow
GS Caltex Pavilion staged energy as a living environment rather than a diagram. Outside, an 18-meter-high interactive “Energy Field” of 380 light blades reacted to visitors’ touch.
Inside, a circular 360° film space immersed audiences in a metaphorical journey through the world of energy, with sound and light choreographed as one spatial composition.
Tamschick Media + Space co-developed the mainshow film, sound design, and light choreography.
The “Energy Field” formed the pavilion’s main feature on the expo grounds: a matrix of light blades that mimicked different natural and weather conditions such as rain, waves, fire, lightning, and wind.
Touch sensitivity turned the installation into a responsive landscape; the blades lit up to represent each element, for example with a pulsating glow that simulated water ripples flowing across the field.
At its centre, the construction contained a mirrored star-shaped volume that visitors could enter via raised corners, multiplying reflections of light and movement into an apparently endless energy space.
On the upper level, a seven-meter-high circular space wrapped visitors in a 360° panorama projection. Minimalist black-and-white visuals and transitions between micro and macro scales turned “energy” into a cinematic choreography rather than a literal explanation, linking exterior field and interior media world as one spatial narrative.
Approaching the pavilion, visitors first encountered the Energy Field as a vertical landmark and then stepped directly into it, walking between the blades while triggering different elemental effects: rain-like patterns, wave motions, fire flickers, lightning flashes, and wind-like flows of light.
By touching individual blades, they set off pulses that travelled through the field like ripples, before entering the centrally located mirrored star via its raised corners, where reflections amplified the play of light and created an intensified sense of being inside an energy source.
From there, the route led into the circular mainshow, where a 360° film and spatial sound surrounded the audience completely. The movement of images and audio through the ring made visitors feel as if they were inside a continuous system, turning the sequence from outdoor field to mirrored core to immersive cinema into one coherent experience of energy in motion.
The pavilion needed to translate GS Caltex’s theme of sustainable energy into an experience visitors could feel physically and emotionally, not just understand intellectually.
Instead of a technical showcase, the brief called for a calm, iconic presence on the EXPO site and a main show that made the idea of continuous energy flow intuitively tangible for very broad, international audiences.
The pavilion established GS Caltex as a forward-looking energy brand through a coherent experiential language of light, motion, and sound rather than product-heavy communication.
The Energy Field became one of the memorable visual icons of the Yeosu EXPO site, while the mainshow offered a reference experience for groups and delegations.
Lead agency and general contractor: Atelier Brückner GmbH
Hardware Planning: medienprojekt p2 GmbH
Technical Implementation: ICT Innovative Communication Technologies AG