EXPO 2017 Astana

German Pavilion Energy Show

2017
Collective Energy Unleashed
A shared media moment where visitors charge, release and literally see their energy reshape a 360° pavilion show.

At Expo 2017 Astana, the Energy Show formed the emotional core of the German Pavilion. Around a circular media table, visitors released the “energy” they had collected in the exhibition and watched it transform the space into a living, three-dimensional canvas.

Tamschick Media + Space, in collaboration with insglück, designed and produced this 360° mainshow, turning abstract ideas about Future Energy into a collective, sensorial experience.  

Interactive blue spiral light display with spectators surrounding illuminated floor in dark venue
A table that powers the room

Every visitor received a smartstick at the entrance, gathering “Energy Smart Points” by interacting with stations throughout the pavilion.

At the end of the route, they assembled around a circular table. When the smart sticks were docked, their accumulated energy was “released” as a luminous sphere that expanded into the space.

The entire room - walls, ceiling, and mirrored facets - became a 360° projection surface. Laser, film, and generative graphics visualized how individual contributions combine into large-scale change, echoing the pavilion’s core message: your energy can change the world.

From points to possibilities

The show evolved in stages: first, the glowing energy ball formed over the table; then it burst into kaleidoscopic visuals that filled the room.

Beams of light connected the visitors’ table to the surrounding architecture, unfolding different future energy scenarios and their impact on everyday life.

In a few minutes, the audience experienced a shift from collecting points to understanding their symbolic weight, leaving with a visceral sense of shared agency. 

No items found.
No items found.
“Future Energy” in tangible form

The German Pavilion needed a climax that would condense its theme “Energy Transition – Made in Germany” into a single, memorable moment.

Facts, prototypes, and exhibits already explained technology; the show had to turn visitors themselves into active players, not spectators.

The task was to visualize invisible forces like renewables, efficiency, and collective responsibility in a way that worked for all ages and cultures within a few minutes.  

Scientific diagram showing jellyfish anatomy, tentacles, and cross-sectional views on black background.
Hand-drawn sketches of mechanical designs with gears and circular elements on black background.
Biological cell diagrams showing microscopic organisms and cellular structures on black background
Hand-drawn sketch on graph paper showing stick figures on a platform with tree and bench designs
Silhouettes of people viewing immersive Earth display with text "Your energy can change the world"
Futuristic neon light installation in cyberpunk city street with silhouetted figures watching
Silhouetted figures in futuristic yellow-green chamber with digital particles and holographic elements
Immersive digital art exhibition with glowing projections of flowers and earth, visitors silhouetted in vibrant light display.
Futuristic installation with spectators surrounded by bright white laser light beams and glowing orange platforms.
People viewing immersive red and orange glowing art installation with floating fish sculptures in gallery space
No items found.

The German Pavilion became one of the most visited at Expo 2017, welcoming over 600,000 guests during the exhibition.  

The Energy Show was repeatedly cited in media and jury statements as the emotional highlight of the pavilion, praised for making a complex theme intuitive and participatory.  

By tying interaction, learning, and a strong finale together, the project demonstrated how spatial media can turn abstract sustainability agendas into shared, memorable experiences.

Project Highlights

  • Central “Energy Table” where visitors jointly trigger the main show using charged smart sticks
  • 360° projection room with mirrored facets, lasers, and generative graphics forming a single energy “universe”
  • Clear, participatory translation of “Future Energy” into a collaborative action: charging, releasing, transforming
  • High visitor throughput with a very short learning curve targeted for families, school classes, experts, and delegations alike

Facts & Figures

Client:
German Federal Ministry for Economic Affairs and Energy (BMWi)
Location:
Astana
Kazakhstan
Type:
360° media show with interactive smart stick system and laser integration
Area:
200 m²
Audience
600.000 visitors during Expo 2017
On View:
No
TMS Scope:
Scenography and media design, concept design, visual and motion design, on-site implementation and project managemen.
Project Partners:

Lead Agency: insglück Gesellschaft für Markeninszenierung GmbH  

Architecture: gtp2 architekten  

Exhibition Construction: mac messe- & ausstellungscenter Service GmbH  

Laser: laserfabrik GmbH  

Interaction design and realtime graphics: nsynk Gesellschaft für Kunst und Technik mbH  

Music and Sound: Not A Machine, Hamburg

Awards

BIE Awards Gold
Exhibitor Magazine Best Interpretation of EXPO Theme Award
Exhibitor Magazine Best Exhibit Award
Famab Best Thematic Exhibition Award
Famab Best Interactive Installation Award
Exhibitor Magazine Best Interpretation of EXPO Theme

Links