Schindler City is conceived as a model metropolis where everything is in flux: people, cabins, façades, and images. Movement itself becomes the guiding principle of the design.

In The Cube, guests travel through a stylized vertical city via lifts and escalators. The projection wall at the end of the journey opens like an actual elevator door, turning the screen into an architectural threshold that leads directly into The Cityscape. Here, vertical LCD façades glide along a skyline of sculptural towers, revealing shifting views of mobility, technology, and service.

The Circle completes the sequence with a ring-shaped screen that descends from the ceiling at showtime. Around the visitors, a 360° visual composition traces Schindler’s global production and innovation cycles, framed as a continuous loop of movement and return.

Across the three rooms, visitors are constantly in motion – stepping into elevators, crossing city-like spaces, and gathering beneath the descending ring. Architecture, mechanics, and image are choreographed together so that each transition feels like a change of perspective within one larger city.

The installations express Schindler’s philosophy in spatial form: movement as connection, precision as a designed experience, and technology as something you can walk through and feel.

Schindler wanted to give clients and guests a tangible understanding of what “moving a billion people per week” means in real urban life. The task was to show complex systems of mobility without falling into a showroom of products or a conventional corporate presentation.

The visitor center needed to reflect the brand’s engineering depth and global reach while fitting seamlessly into the new headquarters’ architecture, with installations robust enough for daily use and demanding audiences.