In 2019, KTM, the largest motorbike manufacturer in Europe, opened its "Motohall". Lead design agency Atelier Brückner developed a speed-sensitive exhibition scenography to match the dynamics of motorcycling. On their behalf, we created a moving media production which offers far more than your typical museum visit. The highlight of the Motohall is the upper level of the exhibition with the "Heroes of Racing", a kind of hall of fame of KTM riders. There, the 30 pilots who have won the world championship on KTM machines are presented in life-size statues with their original racing machines.
WORK
Racing Heroes
KTM Motohall
Mattighofen (AT)
2019
About
We developed a 13-minute multimedia showcase, in which the fascination of speed, engine noise and risk-taking is presented in a thrilling way. The walls of the room become a 360-degree projection surface for the film which, with its style of production, editing, projection technology and sound effects, envelops the audience in the racing action and chases them at extreme angles over the asphalt, sand dunes, fields and scree. An experience that leaves no motorbike fan cold. "Motorsport is our central driver and emotional glue, the very core of KTM. This comes across perfectly in the Motohall," said KTM company chief Stefan Pierer.
Credits
CLIENT
KTM AG
LEAD AGENCY/ EXHIBITION DESIGN AND SCENOGRAPHY
ATELIER BRÜCKNER GmbH
LIGHTING DESIGN
Belzner-Holmes
PROJECTION HARDWARE
PKE AG
PHOTOS
Martin Backhaus
TAMSCHICK MEDIA+SPACE TASKS
Creative Direction, Concept, Film Shooting, Editorial, Post-Production, On-Site Implementation Mastering, Lighting Development, Project Management
CREATIVE LEAD
Marc Tamschick
PROJECT MANAGEMENT, POSTPRODUCTION SUPERVISION & FINISHING/ COMPOSITION
Martin Backhaus
CONCEPT
Mattis Völker
DIRECTOR/ CREATIVE DIRECTOR
Daniel Lwowski
MUSIC
Karwan Marouf
SOUND DESIGN/ MIX
Daniel Griese
DIRECTOR OF PHOTOGRAPHY
Christopher Häring
EDITOR
Frank Machel
MOTION DESIGN ARTIST
Rafael Calleja, Mattis Gutsche
COLORISTS
Sebastian Göhs, Nadir Mansouri
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