The "Bowl", the circular building directly below Munich's BMW Tower, the "Four Cylinder", is one of Germany's most exclusive architectural icons. Architect Karl Schwanzer designed the museum in 1973 as a "continuation of the street in enclosed space". Inside, a central visitor ramp connects a system of suspended platforms to form a gigantic, column-free, circular space containing four levels, with a total radius of 120 metres and a height of six metres. On the circular wall around the top level of the platforms, we staged a visual 360° symphony as the highlight of the visitors' tour, revealing the soul and spirit of BMW.
WORK
Visual Symphony
BMW AG
Munich (DE)
2008
About
Accompanied by sounds from a special surround system, we dynamically set the room in motion and visually extended it into the far distance. By using the tempo of the classical symphony Adagio and Allegro, the narrative was acoustically underscored. Visual and acoustic associations were put together by visitors to form their very own visions. Like a symphony of the Viennese classical period, the entire film consisted of four movements that transported visitors into another world. The aim of the production was to present the products "automobile" and "motorbike" in a dynamic context and to anchor lasting memories in visitors' minds through multimedia design.
Credits
A production of TAMSCHICK MEDIA+SPACE GmbH in cooperation with m box bewegtbild GmbH on behalf of BMW AG
CLIENT
BMW Group
ARCHITECTURE/ EXHIBITION DESIGN/ SCENOGRAPHY
ATELIER BRÜCKNER GmbH
SPATIAL MEDIA DESIGN/ INERACTIVE INSTALLATIONS
ART+COM Studios
HARDWARE PLANNING
medienprojekt p2 GmbH
HARDWARE IMPLEMENTATION
ICT Innovative Communications Technologies AG
GRAPHIC DESIGN/ VISUAL IDENTITY
Integral Ruedi Baur
MUSIC, SOUND DESIGN
Idee und Klang GmbH
TASKS TMS
Creative Direction, Concept, Design, Script, Storyboard, Implementation, Project Management
Motion Design, Animation, Art Direction, Interactive Programming: m box bewegtbild GmbH
CREATIVE DIRECTION/DIRECTOR/PROJECT MANAGEMENT
Marc Tamschick
PHOTOGRAPHY
Volker Mai
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