Panasonic welcomed visitors to its stand at the IFA 2013 in Berlin with two video trees, each made of 17 screens in high-resolution 4k quality. The monitor sculptures were playable on both sides and surrounded by mirror walls on two sides. The two trees showed and symbolised the change of seasons. They transformed the stand with impressive film footage from the Berchtesgaden National Park in constant repetitions for four minutes each into a virtual natural landscape of spring, summer, autumn and winter in detailed 4k images.
WORK
A Better Life, A Better World
Panasonic Marketing Europe GmbH
Berlin (DE)
2013
About
Through the mirror walls, this was multiplied thousands of times. The LED band running around the sculptures illustrated the harmonious interplay between people and technology. In this way, we visually linked the focus of the trade fair, 4k, with Panasonic's then new slogan: "A Better Life, A Better World".
Credits
A production of TAMSCHICK MEDIA+SPACE GmbH on behalf of Panasonic Marketing Europe GmbH
CLIENT
Panasonic Marketing Europe GmbH
LEAD-AGENCY/ SCENOGRAPHY
ATELIER BRÜCKNER GmbH
CONSTRUCTION
Display International Schwendinger GmbH & Co. KG.
HARDWARE PLANNING/ TECHNICAL IMPLEMENTATION
Sigma System Audio-Visuell GmbH
TASKS TMS
Creative Direction, Concept, Design, Script, Storyboard, Editing, Motion Design, Animation, Implementation, Project Management
CREATIVE DIRECTION
Charlotte Tamschick
PROJECT MANAGEMENT
Anne Sebald
**
LEAD CONCEPT**
Mattis Völker
LEAD DESIGN
Sascha Eckardt, Dirk Ostkamp
MUSIC, SOUND DESIGN
Klangerfinder GmbH
COLOR CORRECTION
wave-line GmbH
**
PHOTOGRAPHY**
Markus Mahler
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