In five multimedia driven rooms, visitors literally become part of the brewing process through the projection of realistic-looking virtual events on the walls and ceilings of the museum. In the "Kettle Room", for example, visitors experience the mixing of beer components with brewing water around them in a sensory way. The ride on the bottle conveyor becomes a fast-paced rollercoaster ride through the bottling and labelling line as a 360-degree panorama. In the "Couch Room" you can take a virtual flight through the green world of Heineken, wrapped up in the projections which are on and beside you. At the end, a well-deserved beer awaited you in the "Tasting Arena" as a glorious finale.