In the process, the central meaning of the design for Hyundai is virtually cast in aluminium from 1,411 rods moving up and down. The sculpture is in dynamic correspondence with a video tape running around it. In a four-minute performance, the structure comes to life, learns the formal language of nature and finally forms itself into a driving Hyundai in contemporary design. The choreography gives visitors a feeling for the language of form and design processes, which consist of the constant alternation of creation and discarding before the product is finally finished.