TMS was commissioned to translate Uzbekistan’s cultural depth and future ambition into a form that speaks to a global audience.

Centuries of craftsmanship, learning, and trade had to be reinterpreted as a dynamic, sensory experience that communicates innovation, education, and sustainable progress.

Conceived as an ascent from soil to light, the pavilion embodies the idea of rising toward knowledge. Within this award winning architecture, TMS designed a narrative ecosystem that fuses sound, motion, and story into a seamless visitor experience.

The experience starts in a luminous entry zone: a prelude of light and sound that sets a tone of curiosity and discovery.

Inside, an exhibition landscape of sculptural media plinths presents Uzbekistan’s key initiatives in culture, infrastructure, and sustainable agriculture.

Each plinth weaves together video, holographic imagery, and data visualizations, linking ambitious projects with living traditions.

The core of the pavilion is a cylindrical elevator with 360° projection: a vertical cinema that carries visitors from the “roots” of Uzbekistan to its future horizons.
As the elevator ascends, the projected architecture opens and shifts, revealing mosaics, historic mosques, traditional neighborhoods, natural landscapes, and visions of future innovation.

This sequence creates a metaphorical journey through time and knowledge, where art and science converge in a single, shared moment.

At the upper level, the narrative culminates in a panoramic media space. Here, the landscapes, crafts, and people of Uzbekistan unfold in a poetic cinematic installation.

Through this choreographed storytelling, the pavilion’s architecture becomes a cohesive emotional experience that embodies a national principle: growth through knowledge, unity through innovation.

Project Highlights

Integration of holographic and cinematic installations into architectural design
Custom 360° “vertical cinema” transforming the main elevator into the core storytelling space
Sculptural media plinths combining film, holograms and data to showcase innovation and tradition in a coherent language
Real-time visual testing and content calibration for spatial precision
A continuous narrative arc from entry to rooftop panorama, turning the entire building into one connected story

Impact

As a “Garden of Knowledge”, Uzbekistan’s Pavilion at Expo 2025 welcomed around 700,000 visitors, offering an accessible entry point into Uzbekistan’s vision of future living rooted in its cultural heritage. The pavilion’s strong public resonance and professional recognition are reflected in a series of international awards.

Red Dot Best of the Best 2025
FRAME Awards 2025 Gold
Exhibitor Magazine - Best Activity or Interactive, Best Interpretation of the EXPO Theme Honorable Mention, Editor’s Choice Award
BIE Awards Gold for Theme Development
German Design Award 2025 Gold - Excellent Architecture, Fair and Exhibition

Official Website:
https://www.expo2025uzbekistan.uz/